Why in a whale?

Once in a whale? What’s in a name?

Remember the story of Jonah? Being swallowed whole by a whale (actually, it’s a “big fish” in the original story) seemed a great alternative to drowning. But you can’t live in a whale forever – it’s dark, smelly and you eventually get digested.

We chose our name to express our commitment to making experiences and media that break people out of their “whales” and into fresh, wide, exhilarating spaces.